Artists strengthening India’s pop culture roots
Beeps By | Aug 28 2018

Some artists are bringing India’s pop culture about the common people of the country. Vivek Mathur, co-founder of Indika Entertainment Advertising, recreates popular global cinema campaigns. Bhuvan Bam changed the definition of comedy with his YouTube channel BB Ki Vines. Prateek Kuhad is bringing pop culture in India through music.

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